PEMANFAATAN INFLUENCER MARKETING DAN USER GENERATED CONTENT (UGC) UNTUK PENINGKATAN CITRA BUMDES DI DESA GUNUNG BATU KEC. CILOGRANG

Abstract

This Community Service (PKM) aims to improve the image and visibility of BUMDes in Gunung Batu Village, Cilograng District, through the use of influencer marketing and user-generated content (UGC) strategies. The methods used included problem identification, training and mentoring, and implementation evaluation. The activity began with an analysis of partner needs related to digital marketing, followed by training on selecting relevant influencers, creating authentic content based on user experience, and optimizing social media platforms, with 17 participants attending. In addition, mentoring was provided on how to utilize UGC content production and collaboration with local influencers to increase audience engagement. The results of the activity showed an increase in BUMDes managers' understanding of digital marketing strategies, as well as increased interaction and reach of BUMDes on social media