PERUBAHAN POLA KOMUNIKASI MASYARAKAT DI ERA DIGITAL

Rohila; Sandika; M. Mujiburahman Hakim; Neidzar Ega Pratama; Sri Hertimi

doi:10.52802/hjh.v10i1.2110

Rohila Universitas Islam Negeri Raden Fatah Palembang
Sandika sandk9371@gmail.com
M. Mujiburahman Hakim Universitas Islam Negeri Raden Fatah Palembang
Neidzar Ega Pratama Universitas Islam Negeri Raden Fatah Palembang
Sri Hertimi Universitas Islam Negeri Raden Fatah Palembang

DOI: https://doi.org/10.52802/hjh.v10i1.2110

Keywords: Communication Patterns, Digital Era, Social Media, Communication Transformation, Social Impact

Abstract

The rapid development of digital technology and the increasingly massive penetration of the internet in the 21st century have brought fundamental transformations to societal communication patterns. This study aims to analyze changes in community communication patterns in the digital era, examining the shift from conventional communication to digital platform-based communication, as well as identifying the resulting social impacts. This research employs a qualitative descriptive-analytical approach through a systematic library research method, drawing on national and international scientific journals, communication theory textbooks, and official reports from relevant government institutions. Data analysis was conducted using an interactive analysis model encompassing three stages: data reduction, data presentation, and conclusion drawing. The findings indicate that digital technology has transformed the mass communication paradigm from a one-to-many model to a many-to-many communication model, marked by the emergence of social media platforms as the dominant means of interaction. This transformation has given rise to new communication dynamics: increased asynchronous communication, the substitution of nonverbal expressions by digital visual symbols, the formation of virtual communities transcending geographical boundaries, and the reconstruction of communication norms and digital etiquette. In addition to expanding the reach of social interaction and accelerating information flow, this change has also generated negative impacts, including the dehumanization of social relations, the proliferation of disinformation, and a widening digital divide within society.This study affirms that digital transformation is inevitable and continuously evolving, making the comprehensive strengthening of digital literacy across all segments of society an urgent necessity.

Downloads

Download data is not yet available.

References

McQuail, D. (2010). McQuail's Mass Communication Theory (6th ed.). London: SAGE Publications.
Nasution, M. (2018). Komunikasi Publik di Era Digital: Tantangan dan Strategi Pemerintah. Jakarta: Rajawali Pers.
Kusuma, D. A., Yendra, M., Bakhtiar, R., Takdir, M., Handrina, E., & Wahyudi. (2024). Pengaruh Media Sosial Terhadap Pola Komunikasi Pemerintah Dan Masyarakat Dalam Era Digital. Ekasakti Jurnal Penelitian Dan Pengabdian, 5(1), 23-32. https://doi.org/10.31933/ejpp.v5i1.1206
Prasanti, D. (2016). Perubahan media komunikasi dalam pola komunikasi keluarga di era digital. Jurnal Commed, 1(1), 69–81.
Mahsin, B. M., Aksa, A. H., Muayyanah, A., & Satriya, M. K. (2023). Komunikasi digital dan perubahan sosial masyarakat pedesaan. Mu'ashir: Jurnal Dakwah & Komunikasi Islam, 1(2), 283–312. https://doi.org/10.35878/muashir.v1i2.916
Fachrunnisa, N., Nuraeni, Aisyah, S., Astri, Z., Ramadhani, F., Batari, A. C., Fajri, N. A., Nisa, K., Amir, B., & Anugrah, N. (2024). Sosialisasi penggunaan media sosial instagram dan tiktok dalam memupuk minat belajar bahasa inggris siswa. NUMBAY: Jurnal Pengabdian Masyarakat, 2(2), 109–116.
Effendy, O. U. (2017). Ilmu komunikasi: Teori dan praktek. Remaja Rosdakarya
Mulyana, D. (2019). Ilmu komunikasi: Suatu pengantar. Remaja Rosdakarya.
Littlejohn, S. W., & Foss, K. A. (2018). Theories of human communication (11th ed.). Waveland Press.
Djamarah, S. B. (2018). Pola asuh orang tua dan komunikasi dalam keluarga. Rineka Cipta.
Nasrullah, R. (2018). Media sosial: Perspektif komunikasi, budaya, dan sosioteknologi. Simbiosa Rekatama Media.
Tapscott, D. (2018). Grown up digital: How the net generation is changing your world. McGraw-Hill.
Castells, M. (2019). The rise of the network society: The information age: Economy, society, and culture (3rd ed.). Wiley-Blackwell.
Kaplan, A. M., & Haenlein, M. (2019). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53(1), 59–68.
Turkle, S. (2017). Alone together: Why we expect more from technology and less from each other. Basic Books.
Syaibani, M. I. (2020). Komunikasi digital dan perubahan interaksi sosial masyarakat urban. Jurnal Komunikasi Indonesia, 9(1), 12–25.
Liliweri, A. (2019). Makna budaya dalam komunikasi antarbudaya. LKiS.
Yus, F. (2018). Cyberpragmatics: Internet-mediated communication in context. John Benjamins.
Jenkins, H. (2019). Convergence culture: Where old and new media collide. New York University Press.
Pratiwi, N., & Pritaningrum, M. (2021). Literasi digital dan penyebaran hoaks di media sosial. Jurnal Komunikasi Massa, 14(1), 22–35.
Kominfo. (2022). Profil pengguna internet Indonesia 2022. Kementerian Komunikasi dan Informatika Republik Indonesia.
Koem, S. (2024). Perubahan Media Komunikasi Dalam Pola Komunikasi Keluarga di Era Digital. Jurnal Pendidikan Mosikolah, 4(1), 170–181.
Alfiansyah, I., & Anshori, I. (2024). Jejaring Sosial: Transformasi Komunikasi dalam Era Digital. SOSFILKOM: Jurnal Sosial, Filsafat dan Komunikasi, 18(1), 45–50.