IMPLEMENTASI PENDAFTARAN MEREK SEBAGAI BENTUK PERLINDUNGAN HUKUM PADA UMKM DI KABUPATEN LANGKAT
Abstract
The rapid advancement of the economy and technology, particularly in business and marketing, has intensified competition, requiring Micro, Small, and Medium Enterprises (MSMEs) to seize opportunities creatively through unique trademarks and services. A trademark plays a vital role in distinguishing a product’s origin, quality, and authenticity. This study examines the implementation of trademark registration as legal protection for the Fitztox brand owned by MSME entrepreneurs in Langkat Regency. Using a normative legal research method based on existing laws and regulations, the study finds that registering the Fitztox trademark under PT Nada Mustika Abadi ensures exclusive rights and legal certainty. Conducted online through the MSME registration system, the trademark is protected for ten years (July 28, 2023–July 28, 2033) and can be renewed for another decade. Such protection not only safeguards brand identity but also enhances MSME competitiveness and sustainability in a dynamic market environment
Downloads
References
Andilolo, J. P., Tuasikal, H., & Markus, D. P. (2024). Implementasi Hukum Lalu Lintas dalam Undang-Undang Nomor 22 Tahun 2009 Tentang Lalu Lintas dan Angkutan Jalan. UNES Law Review, 6(4), 11717–11729. https://doi.org/https://doi.org/10.31933/unesrev.v6i4
Cahyono, K. E., & Suryawirawan, O. A. (2021). Pelatihan Pengelolaan Persediaan, Pemasaran Dan Pembukuan Sederhana Untuk UMKM Desa Pakis Kecamatan Kunjang Kabupaten Kediri. Jurnal Abadimas Adi Buana, 4(2), 122–126. https://doi.org/10.36456/abadimas.v4.i2.a2685
Fitri, R., Sudarmiatin, S., & Zonna Lia, D. A. (2023). Urgency of Halal Certification on the Performance of MSMEs. Journal of Economics, Finance and Management Studies, 06(10), 4775–4782. https://doi.org/10.47191/jefms/v6-i10-12
Frans Sudirjo, Ari Apriani, Arief Yanto Rukmana, Djoko Widagdo, & Egidius Fkun. (2023). Impact of the Digital Sales Growth Of MSMEs Industry Fashion in Bandung City: Product Recommendations, Customized Promotions, Customer Reviews, and Product Ratings. Jurnal Bisnisman : Riset Bisnis Dan Manajemen, 5(1), 70–79. https://doi.org/10.52005/bisnisman.v5i1.135
Juanda, & Irawan, A. (2022). Perlindungan Hukum Terhadap Konsumen Dalam Mengunakan Aplikasi Ojek Berbasis Online. Jurnal Yuridis Unaja, 5(2), 16–20. https://doi.org/10.35141/jyu.v5i2.489
Morisson, B., & Fikri, A. A. H. S. (2025). Digitalisasi UMKM sebagai Strategi Meningkatkan Daya Saing di Era Ekonomi Digital. E-Bisnis: Jurnal Ilmiah Ekonomi Dan Bisnis, 18(1), 289–299. https://doi.org/10.51903/e-bisnis.v18i1.2215
Mutmainah, L., & Yulistiyani, E. (2023). The Role of Islamic Philanthropic Institutions in Accelerating the Halal Certification Program for Micro, Small and Medium Enterprises (MSMEs). EKONOMIKA SYARIAH : Journal of Economic Studies, 7(2), 129. https://doi.org/10.30983/es.v7i2.7600
Pratiwi, D. N. (2020). Implementation of Government Regulation Number 23 of 2018 in Director of taxes (DGT) II Central Java. Jurnal Ilmiah Ekonomi Dan Bisnis, 17(2), 98–104.
